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The Strategic Spectrum Markets are dynamic and customers today, in any walk of life, are exposed to a mountain of choice. These product choices compete for a customer’s time, as well as their money. There is, therefore, a constant need for product review to ensure that customer expectations are being met, that technological advances are being exploited and ultimately that quality and value is being secured Retailers today need to be price competitive and pressure is placed on the product manufacturer to keep prices keen. With lower prices and higher customer expectations the successful manufacturer needs to constantly review their vendors’ quality and price. For smaller companies
who might not have the economies of scale and resource enjoyed by their
larger competitors there is an implicit inhibition to growth and development.
An inside knowledge of the industry, a different marketing approach
and skilful negotiation can help level the playing field. |
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